The Basics Mecklenburg Campaign is inspired by the fact that 80% of brain growth happens in the first three years of life. During this period, skill gaps between socio-economic, racial, and ethnic groups become clearly apparent. This does not need to be! Everyday interactions between children, their parents, and other caregivers provide abundant opportunities to give children from every background a more equal start in life.
The Basics are five evidence-based parenting and caregiving principles that encompass much of what experts find is important for children from birth to age three. Every child from every background can benefit from routinely experiencing the The Basics learning experiences. Therefore, the The Basics Mecklenburg Campaign is working through a broad range of institutions and partners to ensure that every parent and caregiver is fully supported by family and friends to use the Basics practices in everyday life.